Nafasi Tech Afrique

Theme: “Empowering Tomorrow’s Leaders: Skills for the Digital Economy”

Organizers: Nafasi Tech Afrique Co Ltd

This groundbreaking training fused academic rigor with real-world application, equipping Uganda’s brightest students with cutting-edge digital marketing skills to drive innovation in Africa’s fast-evolving digital economy. Unlike generic workshops, the program emphasized ethical practices, AI-driven strategies, and entrepreneurial thinking tailored to local and global markets.

Collaborative Powerhouse: AfCED provided entrepreneurship frameworks, while UNIPOD coordinated the Makerere University Students/Attendees.

Nafasi Tech: conducted all sessions and delivered hands-on training using tools like Meta Business Suite, Google Analytics, and Canva.

Student-Centric Design: Customized modules for Makerere students, addressing challenges like SME digital adoption and cross-border e-commerce. Live projects with Ugandan startups (e.g., promoting eco-friendly products on social media).

Beyond Theory: Participants were equipped with knowledge in SEO, content creation, and data analytics. Top 10 students secured internships with Nafasi’s partner firms.

AI-Powered Workshops: Using ChatGPT for content ideation and automation.

SDG Alignment: Campaigns focused on sustainability (e.g., reducing digital carbon footprints).

85% of participants reported improved confidence in managing digital campaigns.

20+ student-led projects went live, boosting visibility for local SMEs.

Strengthened industry-academia ties, with plans for an annual training roadmap.

“This training didn’t just teach me marketing-it showed me how to use digital tools to solve real problems in my community.”

Beris Martin, 3rd-Year ICT Student, Makerere University.